silver sterling jewelry

by chrome hearts online store

silver sterling jewelry Poor Advertising of the Good Product

Poor Advertising of the Good Product

Top education articles | April 7, 2006

Why do they create a bad advertising with this fine quality product? Its still a mystery that in my experience. But we will make an effort to figure out why it happens. To begin with lets define what we should mean under bad advertising. Its an advertising that has not worked. Thats it. The purpose of the advertising might be.

Lets suggest that we have a unique product to become advertised. So why do theyve created a poor advertising with this fine quality product? Its still a mysterious that in my experience. But we will make an effort to understand why it happens. To begin with lets define what we mean under bad advertising. Its an advertising that has not worked. That is it. The aim of the advertising might be not just traditional increase of sales - it is sometimes necessary to maintain sales rate in the definite level and under certain situations to reduce the rate of sales drop. Among the targets of the marketing campaign we distinguish: informing the public about something new within the product, creating a sense of brand awareness, adding or getting rid of some values within the product image - thats enhancing the emotional charm of the item. And thus onWell, why then advertising does not attain its target.

The first and possibly the main problem its not been noticed. It is not the problem of scanty advertising budget. It often happens that advertising is performed in the so- called category format. Some advertisers think that if the competitors choose this tactic, then they are likely to know their business plus they rely on somebody elses choice, convinced that itll work. The most terrifying results of this kind of approach is the fact that consumers have a subconscious picture of advertising of the certain product, for example mascara. As well as if to produce an impressive storyboard and present it to the focus groups, the customers are likely to say Well, mascara advertising need to look quite different. Not afraid of taking risks and achieving noticed and appreciated by their consumers. Outdo others approach instead of not to be worse than others guarantees not only moral satisfaction but a genuine chance to economize on media distribution. Bright and original idea requires fewer rating and story boards. The second reason may be the following. Recall the old axiom - be simple. If silver sterling jewelry manage to attract silver sterling jewelry consumer having a straightforward, lucid and absorbing message, he will be capable of finding silver sterling jewelry telephone numbers, address where he can buy custom school assignment online, he will discover the info concerning the discounts and additional information about silver sterling jewelry product.

The 3rd mistake and also the 4g silver sterling jewelry is this. At the present moment the most widespread method of segmentation is demographical. If to investigate the advertising briefs we might arrived at conclusion that the brands aim at 20 - 45 year olds with high income. Thats the reason I am expecting my 46th birthday with some fear. In my opinion that other system of segmentation ought to be chosen and we must admit that product consumption doesnt rely on age. These are the main blunders of advertising. Prevent them. You might like to understand what makes a good advertising. My apologies but I will be absolutely trivial: good advertising contains original creative idea conveying one easy message to the audience.






Other news for Monday 22 October, 2012


View all news for Monday 22 October, 2012 on one page




News for Monday 22 October, 2012


View all news for Monday 22 October, 2012 on one page




Recent News




News archive

this Instagram photo by chromeheartsofficial • 6,047 li

 this Instagram photo by chromeheartsofficial • 6,047 li

43 Likes, 10 Comments - Chrome Hearts Official (chromeheartsofficial) on Instagram: “+ levi + by lilmami_lani

43 Likes, 10 Comments - Chrome Hearts Official (chromeheartsofficial) on Instagram: “+ levi + by lilmami_lani

83 Likes, 9 Comments - Chrome Hearts Official (chromeheartsofficial) on Instagram: “+ diamond dog + by lilmami_lani

83 Likes, 9 Comments - Chrome Hearts Official (chromeheartsofficial) on Instagram: “+ diamond dog + by lilmami_lani

92 Likes, 11 Comments - Chrome Hearts Official (chromeheartsofficial) on Instagram: “+ a day with you + by lilmami_lani

92 Likes, 11 Comments - Chrome Hearts Official (chromeheartsofficial) on Instagram: “+ a day with you + by lilmami_lani

41 Likes, 26 Comments - Chrome Hearts Official (chromeheartsofficial) on Instagram: “+ fanny +

41 Likes, 26 Comments - Chrome Hearts Official (chromeheartsofficial) on Instagram: “+ fanny +